Going (Uncola™) Nuts: Vintage 70s


I can still hear his laugh, but the 7-Up man who taught me about the Un-Cola shall laugh no more. Geoffrey Holder died on Sunday from pneumonia at the age of 84. He once harassed Roger Moore as a voodoo villain in the 1973 James Bond film "Live and Let Die" and was a an accomplished author, dancer, photographer, costume designer and artist.

He's the second memorable Bond villain to pass in the last month, joining Richard Kiel, who played Jaws in two Bond films, but he's best known to most as the 7Up pitchman from the '70s and '80s who told us all about the "Un-Cola."

You can view his ads on YouTube, like the one from the '70s in which he explains where "un-cola nuts" come from, or another from the '80s in which he reminds us 7Up's caffeine status: "Never had it. Never will." –Richard Tribou, Orlando Sentinel


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